Program

09:00 Input I and basics
1) Differences how scientists and the media/public perceive the world
2) Neuronal mechanisms of perception - improving science communication

10:30 Coffee break

10:50 Group exercise I: Identify the factors that transform a research topic into a story

11:15 Presentation and discussion: What works already, and what needs further refinements?

12:30 Lunch break

13:30 Input II
3) How to prepare a complex research topic in an understandable way?
4) The principles of inductive and deductive reasoning
5) How to bring suspense into a story

14:45 Break

15:00 Group exercise II: How can I present my research topic in a way that excites/reaches the public?

15:15 Presentation and Feedback

16:00 Input III
What to do if I am contacted by media?
How to prepare a strategy for answering. About legal things.

16:30 End of workshop